Your 15-minute quick win
- Choose a small, approved and de-identified note set.
- Ask for observations with source IDs and exact supporting passages.
- Verify one theme against every source and note a counterexample.
An evidence table, tentative themes and a question to test next.
AI can help organize evidence; it cannot turn a small sample into a representative market. Keep quotes attached to their source, distinguish observation from inference and actively look for contradictory evidence.
Fictional example: three interview notes mention confusing setup. Two mention account linking; one mentions billing. Treat “setup is confusing” as a tentative theme, preserve the difference, and investigate which step fails. Do not report that most customers struggle.
Your entries stay in this page memory and are not submitted. Download your notes before navigating away or refreshing. Avoid entering sensitive information.
Compare research tools against your consent and data requirements. These are starting points, not tested endorsements.
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