YOUR NEXT SUPERPOWER · FREE COURSE

From blank page to campaign

A launch brief, three message directions, two social drafts and a review checklist.

MARKETING + DESIGN · 60–90 minutes, suggested practice time

This course is free, including all prompts and worksheets. Use any suitable AI tool you already have; third-party tools may charge separately. This page does not run an AI model. Notes stay in this page session unless you explicitly save them in this browser; export to keep a portable copy. Avoid confidential information.

Your practice input · fictional data

FICTIONAL PRACTICE BRIEF
Offer: a beginner ceramics class at a neighborhood studio.
Approved facts: Saturday, two hours, materials included, six places available.
Audience: local adults curious about a first creative class.
Goal: ask readers to view the class details.
Unknown: price, booking URL, accessibility arrangements, instructor credentials.
Do not invent any missing details.

STEP 1 OF 4

Define the brief

Write the audience, desired action and approved facts. List the unknowns before drafting.

Use this prompt

Ask me up to five questions to clarify this campaign brief. Separate approved facts from assumptions. Do not write copy yet.

My approved input or previous output: [paste here]

Finish with: A one-paragraph brief and a missing-information list.

My step 1 work and evidence

STEP 2 OF 4

Explore three directions

Try a welcoming, a curiosity-led and a practical angle. Choose based on the audience, not how dramatic the headline sounds.

Use this prompt

Using only my approved brief, create three distinct message directions. For each give a headline, audience rationale and claim checklist. Do not invent outcomes, discounts, testimonials or urgency.

My approved input or previous output: [paste here]

Finish with: Three options and a sentence explaining your choice.

My step 2 work and evidence

STEP 3 OF 4

Build the first draft

Write two posts and a landing-page opening. If you use an image tool, create original visual concepts and check lettering and usage terms.

Use this prompt

Develop the selected direction into two social posts under 80 words each and a 60-word landing-page introduction. Use [BOOKING LINK] for the unknown URL. Flag other missing details.

My approved input or previous output: [paste here]

Finish with: Two posts, one page introduction and an optional visual concept.

My step 3 work and evidence

STEP 4 OF 4

Review and hand off

Verify claims against the brief. Check readability, image alt text and the next action. Keep publishing separate from drafting.

Use this prompt

Audit my draft against the approved facts. Quote each unsupported claim and suggest a correction. Give an accessibility and next-action checklist; do not claim the campaign is approved.

My approved input or previous output: [paste here]

Finish with: A corrected draft with a named reviewer and remaining blockers.

My step 4 work and evidence

Ready for a human review?

Every claim matches an approved fact.

Missing details are resolved or explicitly marked.

A human reviewed voice, accessibility and the destination link.

Checked boxes reflect your own review; they are not an independent validation.

Choose your next move.

Explore these starting points; review current capabilities and permissions on each listing: Ideogram · Krea.

Open the companion kit ↗ · Compare on a fixed reporting task ↗

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